How Gaming Companies Are Different Than the Rest

by Itai Aosi

About 2 months ago, Razer said to be releasing a Razer Toaster.
What came up as an April Fools’ joke back in 2016 is going to become a reality.

How? By the community. Why? Because of the community.

A Facebook group called Give us the Razer Toaster reached over 45k likes and 12 people tattooed an actual Razer Toaster!. This all started back in 2013, when Withers (The Facebook group manager) made a deal with Tan (Razer’s CEO). Get a million likes on his page (and every one tattoo equals 100,000 likes), and Razer will make the toaster. And you bet the community will make sure they will.

This is one of many examples in which Companies from the Gaming industry are taking their community’s ideas and engagements seriously.

Take a look at the most popular video games today, most of the companies that maintain a video game are providing consistent updates to the game (also known as Patches) to make sure that the game experience is as fine-tuned as it can be (while also spicing things up by adding or changing stuff!). They would like to keep their player base happy.
For example, Fortnite’s Patch 9.30 was made, as part of, bringing back a beloved weapon in which the community was eager to have back into the game (or as said in Fortnite, unvault) — The Pump Shotgun. And the community, as well as streamers, loved it.

This close relationship between the gaming companies and its community of players benefits both sides. The community feels like someone is listening, that they can let their voice out and someone will hear it.
For the gaming companies, a close relationship between them and their community mean that they can understand where should they put their focus on when working on their next product or update.
A win-win situation for both sides.

The way the gaming community and the companies usually interact is also unique. While most companies use “regular” social media platforms such as Facebook, Instagram, and Twitter. Gaming companies will usually use more direct engagement options by using platforms such as Reddit or Discord. Platforms that gamers love using. This provides a direct communication line between the two.

There is no doubt that being close to your community has a lot of benefits to both sides. This is why even we have our own Discord server!

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